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Marketing is about having a conversation with someone who has a problem they don’t want or wants something they don’t have.  Simple really.  But what is the actual purpose of marketing? Well, first off let me start by saying that unchanging principles of human nature dictate that people always want Read more…

What is marketing, we seem to talk about it endlessly and we all seem to think we know what it is, but when you get down to it, how do you define it? Well, being a simple kind of person, what I mean by that is I avoid the complex Read more…