Finally: A Mortgage Marketing Coaching Program
That Does The Work FOR You,
Not Just Tells You What To Do
Stop Wasting Your Time On Marketing
And Get Back To Doing What You Do Best
Writing Loans And Looking After Your Clients
Spending hours a week on marketing
is a waste of your time!As a mortgage professional, your time is worth thousands per hour when you're sitting with qualified prospects.Stop wasting it on social media and content creation.Welcome to Purple Thread Marketing the creator of the game-changing program that's transforming how mortgage pros attract clients.
Hi, I’m Darrell Weekes, the Mortgage Marketing Maven.
What’s a Maven?A maven is recognized as a trusted authority in their field - someone who not only possesses deep, comprehensive knowledge but also has the ability to share it effectively with others.Why am I a Mortgage Marketing Maven?Well, in my 30+ years of mortgage marketing experience, I’ve developed an expertise for coaching mortgage professionals on how to implement the innovative and unique analog marketing strategies and digital tactics I’ve created to consistently generate significant lead flow.And my expertise isn't just theoretical; it's proven by results, not only do I help my clients attract 5, 10, or even 30 quality leads per month, I used these same strategies to close between 420 - 460 loans a year.
The Purple Thread Difference:
Most marketing programs dump strategies in your lap and leave you to figure out implementation. We don't just tell you what to do - we actually do it FOR you.
We are your Personal Marketing Department
We provide strategic planning and implementation
Content creation and social media management
Digital presence optimization
Lead generation systems
Referral program development
Weekly one-on-one coaching
All handled by mortgage industry experts who understand your business.
My Approach:
To blend a powerful psychological approach with innovative analog and digital marketing strategies tailored specifically for Mortgage Professionals.My methods go beyond the conventional, focusing on developing clever referral strategies that work in tandem with digital tactics.
My Mission:
To empower mortgage professionals with the knowledge, tools, and strategies they need to thrive. I'm committed to providing clear, actionable insights that can be immediately implemented for tangible results.
Check out Purple Thread Marketing's Reviews
The R.E.F.E.R System
Double Your Business Through Strategic Referrals
Our proprietary R.E.F.E.R. System has helped mortgage professionals generate an average of two qualified referrals per client, per year. This system alone could double your loan volume in the next 12 months.
What You Get:
Direct access to Darrell Weekes, your personal Marketing Director
30 one-on-one coaching sessions over 10 months
Done-for-you content creation and posting
Complete digital presence optimization
Custom referral system implementation
25-day referral network building program
Professional marketing collateral design
Website content optimization
Comprehensive marketing plan development
Real Results from Real Mortgage Professionals
"The total volume of loans I have written since December has been over double what I previously wrote over the last 12 months (IN JUST 3 MONTHS)."
• Jo Harnett, SA
"This is a fantastic program that I fully recommend for every Mortgage Broker not in my market. If you want to take your mortgage business to the highest level, but are unsure how, this is the answer."
• Adam Brink, Resolve, Caroline Springs
"What a great experience! I can testify the results personally, with an excellent result in obtaining referral partners and a client referral within the first week... The program has had a tremendous impact on my productivity."
• Helen Patterson, The Mortgage PA, Brisbane
Why Choose Purple Thread Marketing?
Your Time is Better Spent Closing Loans
Simple math: At an average commission of $3,500-$8,000 per loan, just ONE additional closure per month could mean $35,000-$80,000 in extra revenue over our 10-month program.
Implementation, Not Just Information
While others give you homework, we give you results. We don't just coach - we become your Marketing Department-in-a-Box, handling everything from strategy to execution.
Mortgage Industry Expertise
Our program isn't a generic marketing solution. It's built specifically for mortgage professionals by someone who has closed 420-460 loans annually using these exact strategies.
The Secret to Writing Big Volumes
As a mortgage professional, you should only spend time doing two things:1. Sitting in front of someone who has the need and capacity to take a home loan
2. Meeting with someone who can introduce you to qualified prospectsWe handle everything else.
Exclusive NAMB Community Member Offer
Schedule your complimentary Marketing Makeover session (valued at $1,500) where we'll:
Review your current marketing strategy
Identify what's working and what isn't
Create your customized growth roadmap
Show you how to attract more qualified leads
Our Guarantee
We guarantee there's no problem in the mortgage marketing world that we can't solve together. Your success is our success.
About Us
About Darrell Weekes
Darrell is the Mortgage Marketing Maven, a Marketing Strategist, Author, Speaker, Reputation Coach and founder of Purple Thread Marketing, a marketing agency that works with Mortgage professionals in Australia, New Zealand, Canada, the UK and the USA.In the early 90’s Darrell helped establish two of Australia most recognisable mortgage brands, Aussie Home Loans, in the ACT and Victoria, and the Professional Lenders Association Network.Darrell subsequently held senior positions at both AMP Bank and Liberty Financial before founding his own award winning mortgage broking business, ProMortgage, in 1999.Darrell personally closed, on average, 420 loans a year, and ProMortgage and was ranked as the number one Broker in the Professional Lenders Association Network, from the time he joined until Darrell sold the business, for a significant premium.Darrell develops, teaches, and implements Counter Intuitive NO-COST, and LOW-COST marketing strategies.“You can literally revolutionize your Marketing in just 25 Days".
Darrell Weekes
Darrell Weekes
Darrell is a Stategic Marketing Partner to the National Association of Mortgage Brokers, an advisory board member to the faculty of Business, Marketing, and Services at Open Colleges, as well as sitting on a number of small business advisory boards.Before starting his Marketing business, Darrell built and sold his own award-winning Mortgage Broking business where he personally closed a 420 individual Home Loans a Year.Darrell has worked with and consulted to some of Australia’s and New Zealand’s most recognizable names including AMEX, Commonwealth Bank, CPA, National Australia bank, Macquarie Bank, GE, The Office Of Fair Trading ACT, The Real Estate Institutes in QLD, NSW, SA, and WA, The Mortgage and Finance Association Australia, Aussie Home Loans, The Australian Institute of Business Brokers, The Australian Bookkeepers Network, and the Accountants and Tax Agents Institute of New Zealand to name just a few.Darrell has been generating a lot of international attention lately for one simple reason, his strategies work.
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Blog
What is the actual purpose of marketing?
Marketing is about having a conversation with someone who has a problem they don’t want or wants something they don’t...
What is Marketing?
What is marketing, we seem to talk about it endlessly and we all seem to think we know what it...
Surprising Response
Failure is not Fatal
Most Marketing Coaches Will Fail You
Pain Point Focus
R.E.F.E.R System Teaser
What is the actual purpose of marketing?
Marketing is about having a conversation with someone who has a problem they don’t want or wants something they don’t have. Simple really. But what is the actual purpose of marketing?Well, first off let me start by saying that unchanging principles of human nature dictate that people always want to make the best buying decision possible, so marketing’s job is not to yell incessantly about how great you are or how low your prices are.Marketing’s job is to position your prospective buyers, so they have total control over the decision-making process… based on them having enough quantity and quality of information to determine that they’re receiving the most value for the price they pay. In other words, the actual purpose of marketing is to help facilitate your prospects’ decision-making process.Prospects need to buy what you sell, sometimes they need to be educated to the fact that they need to buy what you sell in the first place, other times they already know that they want it but they need help deciding who they should buy it from, often they think they might want what you sell, but they have questions and concerns that need to be overcomeThis is why the content of your marketing, the “what you say and how you say it” part, is so critical because the marketing message is almost always more important than the marketing medium where you say it. Both are important, but the real leverage is in the messaging.The key to effective marketing is to compel the greatest number of potential buyers to want to know more about you, to do that, you need to master the messaging… NOT the medium where you say the message.
What is Marketing?
What is marketing, we seem to talk about it endlessly and we all seem to think we know what it is, but when you get down to it, how do you define it?Well, being a simple kind of person, what I mean by that is I avoid the complex like the plague, I’ll give you my definition.Marketing is having a conversation with someone who has a problem they don’t want or who wants something they don’t have.Pretty simple really. The challenging bit come about when you try and decide who to have that conversation with and what to say to them. Making it even more challenging is knowing that some of the people you are trying to have a conversation with sometimes don’t know they have a problem or want something they don’t have.A perfect example of wanting something you don’t have and not knowing it, is the smart phone. I never knew I needed a smart phone until Steve Jobs told me, now I can’t run my business without one.One of the ways I see businesses try and overcome this challenge is to ask their clients what they want. Marketing companies call these focus groups. These can be a big mistake. To miss quote Henry Ford, “If I’d asked my customers what they wanted, they’d have said a faster horse”. He never actually said that, but you see my point.If we accept marketing is about having a conversation, then we need to stop telling and selling in our marketing collateral and start having valuable conversations that encourage our potential clients to engage with usIn my next post I’ll explore what marketing is about or in other words, what it is supposed to do.
Surprising Response
I had a really perplexing reply on LinkedIn to my offer of a complimentary Marketing Makeover. The guy accused me of peddling a get rich quick scheme.It made me realize how many mortgage professionals have been burned by 'miracle solution' programs and empty promises.Let me be crystal clear: My Done For You Coaching Program isn't about unrealistic quick wins or get-rich-quick schemes. It's built on 30 years of hands-on experience in the mortgage industry, helping professionals build sustainable businesses through proven, compliant marketing strategies.It’s built on trying, failing, and trying again and again until I got it right.Will it help you write a loan or two in your first month, most likely, but you won’t write 100 loans, and you won’t get rich overnight using my systems, that’s for sure.Hey, I understand the scepticism.Far too many have invested in programs that delivered nothing but disappointment. That's exactly why I focus on teaching actionable methods that create lasting results - no shortcuts, just tested systems that work.Want to see if this approach aligns with your goals? I'm still offering that complimentary Marketing Makeover session (valued at $1,500) to my LinkedIn community.No pressure, no hard sell, no BS, just an opportunity for you to maybe learn a thing or two about your marketing that will help you, and an opportunity for me to prove I know my stuff.
Failure is not Fatal
Another interesting point from that surprising LinkedIn reply I mentioned in my last post – the guy who responded questioned why I'm still working at my age instead of being retired. Somehow suggesting that it was because of my lack of success or because my cost of living was too high.Here's the truth: Success has no expiration date! Look at Colonel Sanders who was 65 when he franchised KFC. Julia Child published her first cookbook at 50. Duncan Hines didn't license his name for cake mixes until he was 73!I choose to work because I'm passionate about helping mortgage professionals succeed.Sure, I want to make money just like everyone else, after all everyone has bills to pay.Experience isn't a liability - it's an invaluable asset. Every challenge faced, every market cycle weathered - it all contributes to your unique value proposition.I’ll tell you something my mentor Ross Barrett told me many years ago, “You learn nothing from success, you learn everything from failure”.Everybody fails on their journey at some point. But here’s the kicker, failing does not mean you are a failure.“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill.I love this quote.Anyway, ready to leverage your experience into greater success?Claim your complimentary Marketing Makeover session (valued at $1,500) and let's craft your growth strategy:
Most Marketing Coaches Will Fail You
That candid LinkedIn reply I received also highlighted a common frustration - spending money on marketing services that didn't deliver results. One example he shared was investing in LinkedIn lead generation that produced thousands of connections but only one meeting.This resonates deeply because I've seen too many mortgage professionals waste resources on ineffective strategies. After 30 years in this industry, I know that success isn't about flashy tactics - it's about implementing proven systems that consistently deliver results, regardless of market conditions.LinkedIn is a brilliant lead generator for mortgage professional, IF, you are looking to build value-based relationships.However, it is terrible lead generator if you are looking to make a buck off organising a home loan for someone you have never met before.Unchanging principals of human psychology dictate that “People are People”, and just like you and I, they are far more likely to do business with someone they Like, Trust and Know.Want to see how you can avoid costly marketing mistakes and build a sustainable mortgage business?I'm offering a complimentary Marketing Makeover session (valued at $1,500) to help you identify untapped opportunities in your business:
Pain Point Focus
How much time are you spending marketing each week instead of closing loans, 2,5, 10 or even 15 hours a week isn’t uncommon in the mortgage industry.I just ran the numbers for a client, these were the results:
Loans closed last year: 43
Average commission: $4,500
Total yearly commission earned:
Hours spent on marketing: 40/month X 11 months = 440
Yearly Time Cost at Average Hourly rate: $40,920
Potential revenue lost: $99,000+
Based on the numbers, I showed this client how they could:
Put those 440 hours back in their business
Save $15,920 per year
Recover all of that lost $99,000+ more
Watch the video below to see how top mortgage professionals are solving this problem.
R.E.F.E.R. System Teaser
The Secret to Doubling Your Mortgage Business in 2025:I've developed a referral system that generates an average of 2 qualified leads per client, per year.The math is simple:
50 current clients
2 referrals each
50% close rate = 50 additional loans
Want to see how it works? Full breakdown here 👇
The Story
The Story of The Purple Thread
In around 65 AD Nero was Emperor of Rome. Now Nero had a seriously twisted sense of humour and would derive an enormous amount of perverse pleasure from humiliating the prominent citizens of Rome. Now you must understand to be Roman was everything and the most valuable thing a Roman had was their standing in society. So to be publically humiliated was, for some, a fate worse than death.One of the ways Nero would entertain himself was to write ridiculous, humiliating pantomimes and then order, under pain of death or banishment, prominent Roman citizens to act in them. One day he commanded Florus, a well-known Roman historian and a noted Stoic and philosopher named Agrippinus, to act in one of his plays.When Florus was informed about this he was horrified and went to Agrippinus to ask his advice on what to do. Agrippinus replied, “Go down and act in this play” and when Florus asked Agrippinus, “Why do not you go down?” Agrippinus replied:“Because I do not even deliberate about the matter. For he who has once brought himself to deliberate about such matters, and to calculate the value of external things, comes very near to those who have forgotten their own character. For why do you ask me the question, whether death is preferable to life? I say life. Pain or pleasure? I say pleasure.”“But if I do not take a part in the tragic acting, I shall have my head struck off”. Florus replied.“Go then and take part, but I will not. Why? Because you consider yourself to be only one thread of those which are in the tunic. Well then it is fitting for you to take care how you should be like the rest of men, just as the thread has no design to be anything superior to the other threads. But I wish to be purple, that small part which is bright, and makes all the rest appear graceful and beautiful. Why then do you tell me to make myself like the many? And if I do, how shall I still be purple?”The above story is taken from the discourses of Epicetetus, himself a stoic and philosopher. There are a number of powerful messages in the passage; staying true to yourself even in the face of death and knowing and understanding why you are special are just two.I read this many years ago and adopted it as both my professional and personal life philosophy. I wear a purple thread on my wrist to remind myself that remaining true to yourself, maintaining your integrity and character at all times, even in the face of seemingly incomprehensible consequences, is the most important thing.I hope you get as much out of this simple piece of string as I have.
Darrell Weekes
Co-Founder & Marketing Strategist
Mobile: +61 418 166 854
Email: darrell@purplethread.com.au
Frequently Asked Questions
FAQ
How much does it cost to generate leads?
Once everything is set up in your lead generation campaign, you have the option to use additional free or low-cost organic marketing channels, or paid advertising channels such as or Facebook or Google Ads. It’s totally up to you! We charge a one-time investment to set everything up. Once it’s up and running it is pretty much on autopilot from there.
How is this different from other lead generation campaigns?
Many of the people we work with have already invested a lot of money in other campaigns before they started working with us, but they’ve struggled to achieve any tangible results with those efforts. The Video Sales Letter strategy truly allows your marketing to do the heavy lifting and pre-qualify your prospects before they speak to you. This dramatically cuts down the number of unsuccessful sales calls you have
Want more information?
Ready to transform your marketing from a constant headache into a consistent lead-generating machine?[Schedule Your Free Marketing Makeover] → Worth $1,500, Complimentary for NAMB Community MembersLimited spots available - claim yours now before they're gone.
What if I want to run a Facebook Ad campaigns, how much will that cost?
Facebook tells us that currently the best results are generated when you aim for leads costing you between $5 to $30 and appointment costing you between $100 to $300. However, this can vary greatly depending on your industry, competition, location, etc. The only way to know for sure what your Facebook ads will cost is to allocate an initial minimum budget of $1,000 to spend on Facebook Ads, and then calculate your cost per lead and appointment once it has been spent.Once you’ve calculated your cost per lead, the second step is to AB split test your ads to see which converts better. In addition, we’ll provide feedback on your ads and can give you suggestions on how to improve it before they go live
So, what makes our "Done For You" package better?
Our strategy is focused purely on getting one specific result: generating regular, high quality, pre-qualified leads, and sales appointments each month.
Very few other programs out there focus ONLY on tangible results. Most other programs are generic lead generation strategies.
Personal 1-to-1 support. We give you fast, personal 1-to-1 support, with practical feedback & suggestions to help you improve your results whenever you need it.
Real tried and tested, strategies that work. These is no BS with our campaign. The strategies we use are not flash in the pan, but rather solid, well tested strategies that are designed for both immediate and ongoing high quality lead generation. Our programs focus on the exact strategies needed to get real results.
Contact Us
We'd love to hear from you, get in touch with us!
Revolutionize Your Mortgage Marketing Today!Darrell Weekes
The Mortgage Marketing Maven | Strategic Marketing Partner to NAMB |Marketing Strategist | Author | Speaker
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